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A great way to catch your reader's attention is to tell a story. Everything you consider writing can be told as a story.
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Great stories are for everyone even when only written for just one person. If you try to write with a wide general audience in mind, your story will ring false and be bland. No one will be interested. Write for one person. If it's genuine for the one, it's genuine for the rest.
A Small Subtitle
Choose a vibrant image and write an inspiring paragraph about it. It does not have to be long, but it should reinforce your image.
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